How we utilized the Black Friday & Cyber Monday surge to accelerate one of our personally-owned brands from $250 Daily Ad Spend to $5,000 Daily Ad Spend in just over a week. $5,000.00 per day is the standard Facebook Daily Spend Limit on new accounts. Due to this constraint we weren't able to scale further in this short timeframe. Read more inside this case study on how we achieved these numbers and what went wrong.
Facebook Ads, Google Ads, Snapchat Ads & Email Marketing
Confidential Niche - E-commerce
This brand was launched on Shopify as a quick case study for Titan Media. We started with Facebook Ads, Snapchat Ads (for Retargeting) & Email Marketing set up.
💰~$110,000 revenue in 11 Days of December
📈 $5,000.00 daily spend in ~8 days
⚡️Titan Media's Personal Brand
This was in Q4, where advertising costs are generally higher than the previous 3 quarters of the year. So we knew we had to do something to combat that when starting off at such low spend of $250.
To achieve lower advertising costs, we started off with Carousel & Image ads on Facebook to warm up our ad account since all of our ads were in the Learning phase. These types of creatives take less share in the auction, and are generally cheaper (CPC & CPM wise). We were capped at a $250 per day spend limit by Facebook.
We tested BFCM creatives designed by our Graphics team displaying our product collection, carousel of our main product (showcase), as well as singular image ads for another product in our product line. Four creatives contributed to 100% of the Facebook Ads revenue.
For Snapchat Ads, we had a GIF created for retargeting, similar to the one we were using on Facebook, with different dimensions and colors & style geared towards the Snapchat audience demographic. For the LALs we were running on Snapchat, we had a hybrid video-ad created displaying our product through UGC and traditional studio style showcasing.
We hit a spend limit of $5,000.00 per day a few days into launching campaigns on our ad account, which is a standard limit set by Facebook. This required us to scale down as we had $5,000.00+ worth of daily spend scheduled for the day, a few days after the launch, we hit $120,000.00 with a net profit of nearly $38,000. This brand was grown in a short time frame from the relaunch, and done successfully. If you want to accelerate your growth rapidly, reach out to Titan Media and see how we can devise a growth plan like this for your brand.
"Titan Media has been a pleasure to partner with and integrate into my brand. Not only have they assisted in optimizing my digital marketing vehicles, but also providing my brand with a consultative approach to make sure we are making conscious decisions on how to scale forward. The vast networking experience Titan provides, and the consistent up-to-date resources are a crucial part of our brand now. We highly recommend Titan media and look forward to continuing our success together."
"Titan Media truly helped me aggressively scale my brand, they managed to 3x my revenue and still maintain a 3+ ROAS."
"I’ve been using Titan Media for two years now, and I can genuinely say that they have changed my life. Titan Media has helped grow my brand immensely and has outgrown all competition within. I was on the verge of quitting; words cannot describe how thankful I am to be working with them. They’re straightforward to work with, professional, and very responsive. It will always be a pleasure to collaborate with Titan Media."
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