Grab an overview of how we are currently scaling after iOS 14.5 via omni-channel marketing & measuring performance using Marketing Efficiency Ratio (MER) to achieve long-term gains with paid traffic. We scaled this brand to over $20,000 per day from $2,000 per day in 6 days just in time for Black Friday, and how we are able to maintain similar results even after Black Friday. We achieved this through omni-channel marketing, learn more on how we are able to scale quickly post iOS 14.5 update & what our campaign structure(s) are.
Facebook Ads, Snapchat Ads, Google Ads, Email Marketing, SMS Marketing, TikTok Ads.
Confidential Niche - E-commerce
We were dealing with some bottlenecks while scaling this brand due to attribution issues, however we quickly implemented a non-third-party solution. We knew if we wanted to win long term we had to expand. We slowly added budget every day on to new platforms and solely measured performance via MER in a Sheet with platform, daily spend, ROAS, total spend, and total revenue columns. We measured advertising performance as a whole and never individually, we let unprofitable platforms run when profitable platforms would make up for it overall. This resulted in diverse traffic, and given that our backend was solid we were able to go recover abandoned carts and more visitors into sales! We just simply had to focus on the long term game which was to not become reliant on one platform.
Our Facebook Ads campaign structure is very simple, and this is the structure we have been trying to implement since early 2020. We have 1 scaling campaign which is entirely open targeting, creative testing campaigns, audience testing campaigns, and last but not least, retargeting campaigns. We keep a consolidated structure so we can better understand which campaign our conversions are being attributed to. This also prevents micromanaging and allows us to put more time towards high ROI tasks, such as creative work.
This was a short summary of how we are able to combat the rapid changes inside of paid ads in 2021 at Titan Media. If you'd like your brand to be supported by a team that is ever learning and can take your brand to the next level, book a consultation with our team.
⚡️ Omni-channel Marketing
⚡️ Relying on Marketing Efficiency Ratio
⚡️ Having a solid back-end setup (Emails, SMS, etc.)
⚡️ Simplified FB Ad Account structure
⚡️ Becoming reliant on Cost Cap
💲 Over $20,000 Revenue Per Day
💲 2.2 MER
💲 Six marketing channels driving traffic!
"Titan Media has been a pleasure to partner with and integrate into my brand. Not only have they assisted in optimizing my digital marketing vehicles, but also providing my brand with a consultative approach to make sure we are making conscious decisions on how to scale forward. The vast networking experience Titan provides, and the consistent up-to-date resources are a crucial part of our brand now. We highly recommend Titan media and look forward to continuing our success together."
"Titan Media truly helped me aggressively scale my brand, they managed to 3x my revenue and still maintain a 3+ ROAS."
"I’ve been using Titan Media for two years now, and I can genuinely say that they have changed my life. Titan Media has helped grow my brand immensely and has outgrown all competition within. I was on the verge of quitting; words cannot describe how thankful I am to be working with them. They’re straightforward to work with, professional, and very responsive. It will always be a pleasure to collaborate with Titan Media."
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