Omni-channel

Scaling After iOS 14.5: How We Scaled To Over $20,000 Per Day in 6 Days

Grab an overview of how we are currently scaling after iOS 14.5 via omni-channel marketing & measuring performance using Marketing Efficiency Ratio (MER) to achieve long-term gains with paid traffic. We scaled this brand to over $20,000 per day from $2,000 per day in 6 days just in time for Black Friday, and how we are able to maintain similar results even after Black Friday. We achieved this through omni-channel marketing, learn more on how we are able to scale quickly post iOS 14.5 update & what our campaign structure(s) are.

Services used:

Facebook Ads, Snapchat Ads, Google Ads, Email Marketing, SMS Marketing, TikTok Ads.

Type of Business:

Confidential Niche - E-commerce

Marketing Efficiency Ratio

2.20
MER

Revenue

$21,998.77
Sales in 24 Hours

Project Overview

We were dealing with some bottlenecks while scaling this brand due to attribution issues, however we quickly implemented a non-third-party solution. We knew if we wanted to win long term we had to expand. We slowly added budget every day on to new platforms and solely measured performance via MER in a Sheet with platform, daily spend, ROAS, total spend, and total revenue columns. We measured advertising performance as a whole and never individually, we let unprofitable platforms run when profitable platforms would make up for it overall. This resulted in diverse traffic, and given that our backend was solid we were able to go recover abandoned carts and more visitors into sales! We just simply had to focus on the long term game which was to not become reliant on one platform.

Our Facebook Ads campaign structure is very simple, and this is the structure we have been trying to implement since early 2020. We have 1 scaling campaign which is entirely open targeting, creative testing campaigns, audience testing campaigns, and last but not least, retargeting campaigns. We keep a consolidated structure so we can better understand which campaign our conversions are being attributed to. This also prevents micromanaging and allows us to put more time towards high ROI tasks, such as creative work.

This was a short summary of how we are able to combat the rapid changes inside of paid ads in 2021 at Titan Media. If you'd like your brand to be supported by a team that is ever learning and can take your brand to the next level, book a consultation with our team.

How We Did It

⚡️ Omni-channel Marketing

⚡️ Relying on Marketing Efficiency Ratio

⚡️ Having a solid back-end setup (Emails, SMS, etc.)

⚡️ Simplified FB Ad Account structure

⚡️ Becoming reliant on Cost Cap

Results

💲 Over $20,000 Revenue Per Day

💲 2.2 MER

💲 Six marketing channels driving traffic!

Testimonials

Don't take our word for it, take theirs!

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

John Carter
VP of Marketing at Webflow

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Jason Larson
Marketing Lead at Google

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Sophie Moore
Head of Marketing at Facebook
Testimonials

Don't take our word for it, take theirs!

"Titan Media has been a pleasure to partner with and integrate into my brand. Not only have they assisted in optimizing my digital marketing vehicles, but also providing my brand with a consultative approach to make sure we are making conscious decisions on how to scale forward. The vast networking experience Titan provides, and the consistent up-to-date resources are a crucial part of our brand now. We highly recommend Titan media and look forward to continuing our success together."


Christopher S.
Ecommerce & Marketing

"Titan Media truly helped me aggressively scale my brand, they managed to 3x my revenue and still maintain a 3+ ROAS."

Alam C.
Ecommerce & Marketing

"I’ve been using Titan Media for two years now, and I can genuinely say that they have changed my life. Titan Media has helped grow my brand immensely and has outgrown all competition within. I was on the verge of quitting; words cannot describe how thankful I am to be working with them. They’re straightforward to work with, professional, and very responsive. It will always be a pleasure to collaborate with Titan Media."

M. Daniaal
Ecommerce

On average, we have generated an extra  $3,850,117.44 per year for every brand we work with.

Shoot us message using the contact page or pick a package that fits your business

Want to see if your brand is eligible?

Get in touch today with your inquiry and we'll respond to you as soon as possible.

Get A Quote

Browse our Services

Browse & learn more about all the services that we provide.

Titan Media's Services